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OrchardOrchard

About Us

Collaborating, innovating and supporting growers in New Zealand.

Fruitfed Supplies is the horticultural service and supply division of PGG Wrightson Ltd with stores located in New Zealand's major horticultural regions. Our store network is complemented by over 50 Technical Horticultural Representatives who are out in the field working with growers. Together, our representatives and store teams have the technical and industry knowledge to assist growers in producing profitable and sustainable fruit and vegetable crops.

Our long-lasting clients include grape growers manufacturing international wine labels, pip and stone fruit exporters and vegetable growers supplying local and overseas markets.



Fruitfed Supplies' Technical Horticultural Representatives in the field working with growersFruitfed Supplies' Technical Horticultural Representatives in the field working with growers

Our People

Having been part of the horticultural industry for over 100 years, our team supports and collaborates with growers, improving growing practices. Forming long-lasting relationships within the industry, our in-store teams and Technical Horticultural Representatives are supported by Crop Monitors and Technical Advisors. Together, the Fruitfed Supplies team provides a comprehensive service across a range of fruit and vegetable crops and is dedicated to supporting your goals in the field.

 

Fruitfed Supplies' Technical Horticultural Representatives in the field working with growersFruitfed Supplies' Technical Horticultural Representatives in the field working with growers

Our Technical Knowledge

With a Research & Development team conducting product trials and assessing new growing techniques in New Zealand, our wider team of in-store representatives and Technical Horticultural Representatives are aware of the latest developments, offering a real advantage when recommending growers crop protection and fertiliser programmes. Our depth of knowledge and access to new products is not easily matched, and with our research driving continuous improvements within the industry, Fruitfed Supplies assists growers produce quality, profitable fruit and vegetable crops.  


Our History
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1916:

Fruitfed Supplies, as it’s known today, was originally formed in 1916 as a grower-owned organisation formed to advocate and support those within the horticultural industry.
 
Starting from humble beginnings, the New Zealand Fruitgrowers’ Federation commenced its commercial activities in 1920, opening its first store in Hastings. The Federation’s primary focus was to represent the interests of horticultural growers, using its collective buying power to provide crop protection products and harvesting equipment.

1948 - 1970:

The establishment of the New Zealand Apple and Pear Marketing Board in 1948 was due to a strong advocacy to the Labour government by the leaders within the New Zealand Fruitgrowers' Federation on behalf of the nation’s apple growers.

‘The Federation’ was the primary source of orchard inputs from the 1920s through the ‘60s and into the ‘70s while, at the same time, facilitating district advisory groups which continued to represented the industry’s interests throughout this period.

1980 - 1995:

In the 1980s the ownership structure changed with the New Zealand Apple and Pear Board taking a 50% stake when traded as Fruitfed Limited. Before, 70% was floated on the New Zealand Stock Exchange with the remaining 30% held by the Fruitgrowers Charitable Trust. In the early ‘90s, the trust decided to sell its investment, enabling the Hawke’s Bay-based stock and station company Williams and Kettle Ltd to secure 100% ownership of what was now known as Fruitfed Supplies Ltd.
 
In 1995, national stock and station company Wrightson bought Williams and Kettle before announcing its merger with Canterbury-based stock and station company Pyne Gould Guinness.
Fruitfed Supplies' history, the New Zealand Fruitgrowers Federation StoreFruitfed Supplies' history, the New Zealand Fruitgrowers Federation Store
Fruitfed Supplies' history, crates of fruit being loaded into wagons in Hawke's BayFruitfed Supplies' history, crates of fruit being loaded into wagons in Hawke's Bay
Fruitfed Supplies' history, Apple picking in Nelson, 1949. Fruitfed Supplies' history, Apple picking in Nelson, 1949.