Our crop monitoring division has eight teams located within the major horticultural growing regions. Scouts are in the field monitoring for pests diseases and beneficial insects, across a range of crops, with programmes able to be adapted to suit various production schedules, growing conditions and individual grower requirements.
The accurate identification of insects and diseases enables precise control measures to be put in place at the right time and minimises financial costs associated with crop management. Both the records of identified pests and diseases and of the applications to control these can be produced into auditable reports.
Meet Our Team
Crop Monitoring Coordinator – Bay of Plenty
Originally from Zimbabwe, Anton Herselman studied in the United Kingdom to complete a Bachelor of Science (Hons) in agriculture before working in Germany for a global tobacco company where he managed the training and development programmes for agronomy technicians in Brazil, Africa and Asia. Having moved to New Zealand, Anton enjoys running his own avocado orchard alongside his new role with Fruitfed Supplies.
Crop Monitoring Coordinator – Marlborough/Tasman
Dr Anna Graham, the new Coordinator for Marlborough and Nelson, has completed a Masters on carbohydrate accumulation during dormancy and its effect on budburst and graft formation, and did her PhD thesis on young vine decline. She drew on her expertise with the management of pests and diseases for two major grapevine nurseries before following her other key area of interest, food science, in Australia developing and commercialising fermentation products for human and animal food, and manufacturing ingredients for global food companies.
Crop Monitoring Coordinator - Northland
Lea joined the Fruitfed crop monitoring team as a coordinator in 2012, having spent several years in the field monitoring avocados part time while raising her sons. Lea’s has grown with the expansion of avocado developments in Northland, reaching from Tapora near Wellsford, to Ngataki nearly at Cape Reinga. Lea manages a large team of crop monitoring scouts across Northland, working on avocado, citrus and kiwifruit orchards.
Crop Monitoring Coordinator – Hawke’s Bay
Luke Bottriell brings ten years’ experience as a fruit and grape grower to his role as the new Crop Monitoring Coordinator for Hawke’s Bay. He’s always enjoyed the technical side of horticulture and developing his knowledge. Enabling staff to learn and educating growers so they have the best outcome for their crop each season is something he is passionate about. Luke also enjoys working with people, understanding growers’ needs for crop monitoring and how his team can help and support them.
Crop Monitoring Coordinator – Canterbury
With a lifelong interest in plant life and biology and two horticultural qualifications to his credit, Pete McNaughton has been with Fruitfed Supplies since early 2020 as a trainee Technical Horticulture Representative. He started as Canterbury’s Crop Monitoring Coordinator late 2021. “I think the future of Crop Monitoring is exciting, as growers push for stronger integrated pest management and traceability of food products in line with consumer demands.”
Crop Monitoring Administrator
Melanie started with Fruitfed Supplies in 2005 in Crop Monitoring as a part time data entry operator. Melanie was soon after promoted to Technical Services Office Manager where she looked after both the Crop Monitoring team and Research & Development team with administration duties. In 2022, Melanie became Crop Monitoring Administrator and is based in the Hastings branch.
Crop Monitoring Provides You With:
What Our Programme Includes:
Meeting international requirements
As international markets demand greater traceability and transparency within the supply chain, growers are faced with mandatory crop monitoring to meet the requirements of export markets. Our Crop Monitoring service is designed to meet these standards according to the specific crop. Our programmes also adhere to GLOBALGAP recommendations which aim to reduce the use of chemical inputs alongside world food safety standards.
Producing auditable data (GFM/digitalisation):
Our Crop Monitoring programmes produce readily available digital reports on insect, disease and weed pressure levels as proof of application after applying crop protection products. PGG Wrightson and Fruitfed Supplies use the digital tool Greenlight Farm Management, to record what is observed in the field. From there the tool generates reports which can be used for auditing purposes to meet compliance and market access requirements.
Pheromone trap monitoring is an essential Integrated Pest Management (IPM) tool used to manage moth pests. Our pheromone trap monitoring service includes the full management of traps, beginning with the correct placement of the traps as well as the replenishment of bases and caps in accordance with trap monitoring guidelines. Weekly monitoring involves recording the catch data which is used by growers to help determine the optimal time to apply sprays.
Here's Our Latest Updates
Read about the latest seasonal trends, with reminders and updates on what pests and diseases you should be monitoring for