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Our Crop Monitoring Service

Our crop monitoring division has eight teams located within the major horticultural growing regions. Scouts are in the field monitoring for pests diseases and beneficial insects, across a range of crops, with programmes able to be adapted to suit various production schedules, growing conditions and individual grower requirements.


The accurate identification of insects and diseases enables precise control measures to be put in place at the right time and minimises financial costs associated with crop management. Both the records of identified pests and diseases and of the applications to control these can be produced into auditable reports.



Crop Monitoring Provides You With:


What Our Programme Includes:

Meeting International Requirements

As international markets demand greater traceability and transparency within the supply chain, growers are faced with mandatory crop monitoring to meet the requirements of export markets. Our Crop Monitoring service is designed to meet these standards according to the specific crop. Our programmes also adhere to GLOBALGAP recommendations which aim to reduce the use of chemical inputs alongside world food safety standards.


Producing auditable data (GFM/digitalisation)

Our Crop Monitoring programmes produce readily available digital reports on insect, disease and weed pressure levels as proof of application after applying crop protection products. PGG Wrightson and Fruitfed Supplies use the digital tool Greenlight Farm Management, to record what is observed in the field. From there the tool generates reports which can be used for auditing purposes to meet compliance and market access requirements.


Pheromone trapping

Pheromone trap monitoring is an essential Integrated Pest Management (IPM) tool used to manage moth pests. Our pheromone trap monitoring service includes the full management of traps, beginning with the correct placement of the traps as well as the replenishment of bases and caps in accordance with trap monitoring guidelines. Weekly monitoring involves recording the catch data which is used by growers to help determine the optimal time to apply sprays.

Meet our Crop Monitoring TeamMeet our Crop Monitoring Team
Meet Anna from our Fruitfed Supplies Crop Monitoring teamMeet Anna from our Fruitfed Supplies Crop Monitoring team

Anna Graham
Crop Monitoring Manager

Dr Anna Graham completed a PhD thesis on young vine decline and a Masters on carbohydrate accumulation during dormancy and its effect on budburst and graft formation. She drew on her expertise with the management of pests and diseases for two major grapevine nurseries. Before that Anna followed her other area of interest, food science, in Australia developing and commercialising fermentation products for human and animal food, and manufacturing ingredients for global food companies.

Meet Anton from our Fruitfed Supplies Crop Monitoring teamMeet Anton from our Fruitfed Supplies Crop Monitoring team

Anton Herselman
Crop Monitoring Coordinator – Bay of Plenty

Originally from Zimbabwe, Anton Herselman studied in the United Kingdom, completing a Bachelor of Science (Hons) in Agriculture. He then worked in Germany for a global tobacco company where he managed the training and development programmes for Agronomy Technicians in Brazil, Africa, and Asia. Moving to New Zealand, Anton enjoys running his own avocado orchard alongside his role as Crop Monitoring Coordinator with Fruitfed Supplies.

Meet Luke from our Fruitfed Supplies Crop Monitoring teamMeet Luke from our Fruitfed Supplies Crop Monitoring team

Luke Bottriell
Crop Monitoring Coordinator – Hawke’s Bay

Luke Bottriell brings ten years of experience as a fruit and grape grower to his role as the Crop Monitoring Coordinator for Hawke’s Bay. He enjoys the technical side of horticulture and is passionate about supporting staff development and educating growers, so they achieve the best outcome for their crops. Luke also enjoys visiting on-orchard with growers and gaining an understanding of their requirements for crop monitoring.

Meet Luke from our Fruitfed Supplies Crop Monitoring teamMeet Luke from our Fruitfed Supplies Crop Monitoring team

Dom Ison
Crop Monitoring Coordinator – Blenheim

Dominic joined the Crop Monitoring team in July 2022. A qualified viticulturist, he has over 10 years of experience working in both the practical and technical sides of viticulture in Marlborough. Dominic completed a Diploma in Viticulture and Wine Production at NMIT. He also holds a Bachelor of Business Studies Degree from Massey University. Based in Blenheim, Dominic manages Crop Monitoring Scouts working across the Marlborough and Tasman regions.

Sasha Thomson
Crop Monitoring Coordinator – Whangarei

Sasha joined Fruitfed Supplies in 2023 after working in the kiwifruit industry in the Bay of Plenty for seven years where she worked in laboratory operations, managing maturity testing and pest monitoring. Now based in Northland, the main crop she monitors is avocados including some of the largest avocado orchards in the country. Sasha loves the role’s variety and the opportunity to support growers by providing reliable data to support on-orchard decisions.

Ange Dolman
Crop Monitoring Coordinator – Gisborne

Ange has been working within the Fruitfed Supplies Crop Monitoring team for 13 years. Based in Gisborne, Ange has owned a lifestyle block where she grew export persimmons and citrus. With citrus, pipfruit, avocados, kiwifruit and grapes the main crops monitored in Ange’s region, she is experienced across a range of crops. She enjoys managing her time of up to eight scouts, in peak season.

Meet Carla from our Fruitfed Supplies Crop Monitoring teamMeet Carla from our Fruitfed Supplies Crop Monitoring team

Carla Daley
Crop Monitoring Administrator

Carla joined the Fruitfed Supplies Crop Monitoring Team as an Administrator in 2021. Originally from Taranaki, Carla was raised on a Friesian dairy farm and was heavily involved in the A&P circuit in the district. Now based in Papakura, Auckland, Carla's family is involved in a kiwifruit and lemon orchard, and she is enjoying being involved in growing crops. Carla is committed to helping the Crop Monitoring Team meet their service expectations.

Meet Melanie from our Fruitfed Supplies Crop Monitoring teamMeet Melanie from our Fruitfed Supplies Crop Monitoring team

Melanie Wilkinson
Crop Monitoring Administrator

Melanie started with Fruitfed Supplies in 2005 in the Crop Monitoring team as a part-time data entry operator.  She was soon promoted to Technical Services Office Manager where she looked after both the Crop Monitoring and Research & Development teams with administration duties. In 2022, Melanie became Crop Monitoring Administrator based at the Hastings branch.

Knowledge Hub | The Latest Crop Monitoring News

Read about the latest seasonal trends, with reminders and updates on what pests and diseases you should be monitoring for