This year will see PGG Wrightson (“PGW”) continue to invest in improving its Rural Supplies and Fruitfed Supplies stores as the company further strengthens its commitment to rural communities.
The company’s strategic store maintenance and re-build programme provides a clear signal to growers and farmers that PGW is focused on developing its presence, with its network of 92 Rural Supplies and Fruitfed Supplies stores located throughout New Zealand.
Nick Berry, PGW’s General Manager of Retail and Water says, “we have a long history within small farming and horticultural towns and supporting our customers is at the heart of what we do.”
As the requirements of growers and farmers change, the company expands and invests to meet the needs of customers.
Nick adds, “our customers are in an industry that is constantly evolving due to, for example, diversification, land use changes and regulatory requirements. We need to continue providing premises that cater to these changes.”
Exciting developments have delivered new premises in Alexandra and Taupo so far in 2021, and a new Darfield store is due to open shortly in Canterbury. These areas continue to grow and thrive and require sites that provide greater accessibility to customers and are sufficient in size so a wider range of products can be offered to meet increasing demand.
Anticipating the growth in Central Otago in January, PGW opened a purpose-built Alexandra store combining both the Rural Supplies and Fruitfed Supplies in one location.
“With pipfruit and stonefruit blocks and viticulture continuing to be developed around Alexandra, we are now well positioned to assist these horticultural growers,” said Nick.
As a long-established rural business serving growing and farming regions, PGW is constantly looking ahead and plans to remain an integral part of rural communities.